Are Payday Loans Really Such A Bad Thing?

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Payday loans or cash advance loans serve a specific purpose and as long as they are used for what they where intended to, they can be an excellent financial tool. The main reason why payday loans are considered to be too dangerous is the problem they cause when they are used for other purposes than what they where meant for. When used as a substitute for regular financial loan products, the high interest rates charged make it very easy to get into serious difficulty and ultimately result in the borrower being unable to repay the original loan amount or the interest. This situation normally leads to the borrower going into default and having to then deal with legal fees on top of the loan debt.Very high interest rates
Payday loans do carry higher than normal interest rates and fees. However, when taken against the background of limited or no credit checks and the general risk profile of the borrower, they actually offer a reasonable value for money.The risk that the lender is taking is considerably higher than other lenders that offer loans that require stringent approval criteria and income verifications.Put simply, the lender is entering into an agreement with little or no comfort that the loan will ever be repaid or not. To compensate for loses that he undoubtedly incurs as a result of this practice, the lender needs to charge much higher rates of interest in order to make his business profitable. At the end of the day all lenders are in business to make a profit and if they aren’t they wont be around for very long.What purpose do these loans have? Once again, as long as these loans are entered into with adequate knowledge and are used for what they where meant for, there is no risk of getting caught into a vicious circle of debt. When you look at the facts and ignore all the urban legends that surround these types of loans you will see that they can and do represent fair value for the risk taken.It’s like that old adage about a bad workman blaming his tools. The tool itself is not at fault, it’s almost always the user of the tool trying to blame an inanimate object for their own failure. It’s the easy way to save face. It would be the same as trying to use a mortgage to finance a vehicle purchase over 25 years. The wrong tool for the wrong purpose.The root of all evil?So, to recap, payday loans should only be used for emergency situations. If you have the time and credit rating to qualify for another source of finances, you should. Only if you need some cash for an emergency to cope with some unexpected expense should you apply for a payday loan.When the loan is fully paid off, don’t make a habit of resorting to them every time you need money. Try and get money through other means before resorting to a payday loan. You need to remember what they are meant for and that their costs are high enough to only use them on the odd occasion.The increase in household debt is becoming a serious problem all around the world as we chase the material possessions that we can’t wait to save for, but blaming the increase in debt on the financial market for offering payday loans is as wrong as it is stupid. Now is the time to take responsibility for your financial situation and not blame the financial products for all our errors. All financial loans are there to be used with discretion, and a full understanding of the terms and conditions that are connected to them. Ignorance is not an excuse.

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Digital Marketing – Formulating A Daily Deals Plan

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Daily deals can be a powerful way of building your business, and should be included in all digital marketing campaigns, especially local mixes. However, before going forward with a daily deals programme, small and medium businesses (SMBs) should formulate a clearly defined plan.1. Check inventory and capacity: Make sure that your company is ready to handle an onslaught of eager new customers. Negotiate with the deal provider for a ‘cap’ on the number of digital marketing offers that can be redeemed, and ensure a fixed time period for redemptions.2. Pricing of products: Today’s customers are very search-savvy. Do not try the old trick of raising prices just prior to offering a digital marketing discount, as you are sure to be caught out if customers check up on prices. Recently, FTD miffed customers who purchased a digital marketing coupon on Groupon, when buyers noticed that flowers on its main campaign website were priced lower.3. Create a retention plan: If you are getting a high volume of customers through your Internet marketing special offers, create a plan on how to gain repeated business from them once they make their first purchase. You cannot keep eroding your profit margins by continuously offering discounted deals.If a small business wishes to use daily deals as part of their digital marketing programme, they should begin planning for their post-deal customer relationship from the beginning. This means thinking about loyalty programmes, refer-a-friend deals, combination offers and so on. One strategy that is commonly recommended by Internet marketing professionals is an email programme, which encourages new people to enter their contact details in a sign up form, in return for a special offer for their next purchase.Another digital marketing tactic that can be useful is Closely.com’s ‘Social Select’ deals through which you can reward your best customers with special private deals. These deals are given at the point-of-purchase, and usually provide useful discounts that can be used on the customer’s next visit. Companies should work to harness customer relationships through various loyalty tactics, and get them to come back repeatedly.The bottom line is that while daily deals may work well to drive the right type of audiences to your stores, businesses (SMBs/dealer networks) need to carefully mark out where daily deals fit in with their Internet marketing strategy. Online daily deals can help build lasting customer relationships, so start by planning now.

Traffic – Your Online Business Needs This to Make Money

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Every successful online business needs a steady gush of customers to visit the store front, no different from real life businesses, if they wish to successfully make money.In real life a shop that offers to sell a real one dollar note for fifty cents will sell out in one minute flat. In the Internet world an Internet business doing exactly this same thing may unbelievably flop, just simply because of no traffic.Since traffic is so crucial to make money, how to get traffic?The website is the Internet business’ store front. A feature of Internet business that is different from real life business is this.In real life business a prerequisite to make money is you set up shop in a prime location of your choice. In the Internet world the search engines decide for you the location of your Internet business web store.If it feels that an Internet business store contains what customers are looking for it puts the store in the best spot in the city shopping arcades. If not, they place the Internet business store in the woods, the equivalent of page 2,567,876 on the search page!Search engines look favorably on online business websites that are filled with abundant relevant content and with proper keywords. The best online business websites that make money are those that adhere to this fundamental principle. To rank well is the first requirement to make money online.The keywords need to be placed in the titles and the Internet business website needs to have different customized pages which show up in response to the specific search phrases. In addition, the content should be such which adds value to the reader. It should not be boring and should have images and videos present to make them visually appealing.Free SEO products are abundantly available on the Internet. Online business owners can use them to improve text and web page performance and also for finding the proper keywords. To succeed to make money online business owners can aim for their Internet business store front to be placed in the heart of the best shopping districts in the Internet world.Once an online business has succeeded in attracting traffic to visit the web store, another action is important before an Internet business can succeed to make money.The visitors must come back again and again.Visitors to the Internet business must like what they find in the online business store and ideally also buy something. Visitors must buy then the online business can make money. But as quite a large number of purchases are not done at first sight, it is very important that they must come back again to view.Return visitors is a contributing factor in increasing conversion rate. By conversion one means visitors to an online business who are getting converted to customers by clicking on the various “call to action” links or buttons present on the website. This is how an online business succeeds to make money.So how to get your online business visitors to return for a second look?When a visitor leaves an Internet business web store it is small chance that he will on his own come back for another look, simply because there are so many distracting web stores out there. And even if your Internet business store is right on Page 1 of the search engine, he may not remember what word he keyed in that brought him to your site. More visitors don’t come back means lost opportunities to make money.The best successful online business websites that make money online besides generating web traffic instantaneously also provide the visitors with the contact details as well as provide personalized attention. A successful online business will have a website that builds a relationship with the loyal and profitable customers through email newsletters.If you are still not able to make money like those successful Internet Kings and Queens, chances are, what you have learned so far, are only pieces to a puzzle. Over the years I’ve compiled a library of secret tricks and unconventional methods that many Internet royalty use to conquer the Internet – just one secret tip is enough to send huge loads of checks into your inbox right this instant.Aspiring successful online business owners must aim to acquire a repertoire of traffic harnessing skills, in as short a time frame as is possible.