Daily deals can be a powerful way of building your business, and should be included in all digital marketing campaigns, especially local mixes. However, before going forward with a daily deals programme, small and medium businesses (SMBs) should formulate a clearly defined plan.1. Check inventory and capacity: Make sure that your company is ready to handle an onslaught of eager new customers. Negotiate with the deal provider for a ‘cap’ on the number of digital marketing offers that can be redeemed, and ensure a fixed time period for redemptions.2. Pricing of products: Today’s customers are very search-savvy. Do not try the old trick of raising prices just prior to offering a digital marketing discount, as you are sure to be caught out if customers check up on prices. Recently, FTD miffed customers who purchased a digital marketing coupon on Groupon, when buyers noticed that flowers on its main campaign website were priced lower.3. Create a retention plan: If you are getting a high volume of customers through your Internet marketing special offers, create a plan on how to gain repeated business from them once they make their first purchase. You cannot keep eroding your profit margins by continuously offering discounted deals.If a small business wishes to use daily deals as part of their digital marketing programme, they should begin planning for their post-deal customer relationship from the beginning. This means thinking about loyalty programmes, refer-a-friend deals, combination offers and so on. One strategy that is commonly recommended by Internet marketing professionals is an email programme, which encourages new people to enter their contact details in a sign up form, in return for a special offer for their next purchase.Another digital marketing tactic that can be useful is Closely.com’s ‘Social Select’ deals through which you can reward your best customers with special private deals. These deals are given at the point-of-purchase, and usually provide useful discounts that can be used on the customer’s next visit. Companies should work to harness customer relationships through various loyalty tactics, and get them to come back repeatedly.The bottom line is that while daily deals may work well to drive the right type of audiences to your stores, businesses (SMBs/dealer networks) need to carefully mark out where daily deals fit in with their Internet marketing strategy. Online daily deals can help build lasting customer relationships, so start by planning now.
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Traffic – Your Online Business Needs This to Make Money
Every successful online business needs a steady gush of customers to visit the store front, no different from real life businesses, if they wish to successfully make money.In real life a shop that offers to sell a real one dollar note for fifty cents will sell out in one minute flat. In the Internet world an Internet business doing exactly this same thing may unbelievably flop, just simply because of no traffic.Since traffic is so crucial to make money, how to get traffic?The website is the Internet business’ store front. A feature of Internet business that is different from real life business is this.In real life business a prerequisite to make money is you set up shop in a prime location of your choice. In the Internet world the search engines decide for you the location of your Internet business web store.If it feels that an Internet business store contains what customers are looking for it puts the store in the best spot in the city shopping arcades. If not, they place the Internet business store in the woods, the equivalent of page 2,567,876 on the search page!Search engines look favorably on online business websites that are filled with abundant relevant content and with proper keywords. The best online business websites that make money are those that adhere to this fundamental principle. To rank well is the first requirement to make money online.The keywords need to be placed in the titles and the Internet business website needs to have different customized pages which show up in response to the specific search phrases. In addition, the content should be such which adds value to the reader. It should not be boring and should have images and videos present to make them visually appealing.Free SEO products are abundantly available on the Internet. Online business owners can use them to improve text and web page performance and also for finding the proper keywords. To succeed to make money online business owners can aim for their Internet business store front to be placed in the heart of the best shopping districts in the Internet world.Once an online business has succeeded in attracting traffic to visit the web store, another action is important before an Internet business can succeed to make money.The visitors must come back again and again.Visitors to the Internet business must like what they find in the online business store and ideally also buy something. Visitors must buy then the online business can make money. But as quite a large number of purchases are not done at first sight, it is very important that they must come back again to view.Return visitors is a contributing factor in increasing conversion rate. By conversion one means visitors to an online business who are getting converted to customers by clicking on the various “call to action” links or buttons present on the website. This is how an online business succeeds to make money.So how to get your online business visitors to return for a second look?When a visitor leaves an Internet business web store it is small chance that he will on his own come back for another look, simply because there are so many distracting web stores out there. And even if your Internet business store is right on Page 1 of the search engine, he may not remember what word he keyed in that brought him to your site. More visitors don’t come back means lost opportunities to make money.The best successful online business websites that make money online besides generating web traffic instantaneously also provide the visitors with the contact details as well as provide personalized attention. A successful online business will have a website that builds a relationship with the loyal and profitable customers through email newsletters.If you are still not able to make money like those successful Internet Kings and Queens, chances are, what you have learned so far, are only pieces to a puzzle. Over the years I’ve compiled a library of secret tricks and unconventional methods that many Internet royalty use to conquer the Internet – just one secret tip is enough to send huge loads of checks into your inbox right this instant.Aspiring successful online business owners must aim to acquire a repertoire of traffic harnessing skills, in as short a time frame as is possible.
Alternative Financing For Home Purchase
Many people have been experiencing difficulties in obtaining loans. It is not a surprise since the whole mortgage industry is on a credit crunch. All lenders are limiting loan approvals and mortgage requirements are getting severe. Because of this, it has made many unqualified borrowers in the industry.If this were to continue, more and more people would have a hard time pursuing home ownership. Almost all people are depending on conventional loans for home buying and their only chance to afford the purchase is being hindered by something out of their control.The good news is people have found other means to mobilize their home buying deals without having to apply for conventional loans. Even people with poor credit can buy a house when engaging to this option. This method is known as Alternative Financing.Alternative financing has had growing popularity in the market. While you may not be aware of this, it has been going on for quite some time. Alternative financing have many faces. If you want to learn more about them, the following will give you an idea on what it is all about:1. Seller Financing- In this financing, sellers take in a portion or the whole amount of financing for the buyer. It is also known as owner carry back. In here, the seller acts as a lender. Buyers will give the payment for financing directly to them. It is also the seller and the buyer who will discuss the terms of financing and it can even be tailor-fitted to the buyer.2. Lease/Rent to own- There are sellers who offer to sell their homes after a specific period of renting. However, the amount of rent or lease may be quite expensive compared to the usual price because a portion of what you are paying will be used as part of the payment in purchasing the house. This is what rent or lease to own financing is all about.3. Assuming of Loans- This is a kind of financing where the buyer can take over the existing loan of the seller. Generally, the buyer would have to pay back the seller for some or whole of their equity and the rest of the purchase price will be taken cared of through other means of financing. This is a faster way to pay up a loan. Moreover, if you have troubles with credit, you may be in luck to purchase a home through non-qualifying assumptions.4. Zero Down payment Loans- As the name implies, in this financing you do not have to worry about shelling out money for down payment. Although not advisable, but if you really are having problems with coming up with a typical 20% down payment, then this should be your option. If you want to avail of this option, you may have to contact your local banks about it.So, if you really want to purchase a new home and you just have a hard time coming up with the money or getting qualified with conventional loans, this is your solution. Alternative financing makes it possible for you. Just do not forget to weigh the advantages and disadvantages of every option, so as not to get into financial troubles in the future.